Features and Benefits of our Premium European Linen range.

Linen is known as the world’s strongest natural fiber and is far more durable than cotton. The strength of the fiber directly contributes to the strength of the fabric the garment is made of. Thus, linen clothing is very long-lasting.
Sustainable fashion
Linen is environmentally friendly, because flax plant cultivation is by far more sustainable than that of cotton. 
Temperature regulation
Due to its weave and the natural properties of flax fibres, linen fabric is breathable, allowing air to flow between the fibres. This keeps you cooler in hot weather, and the structure of the fabric means it billows softly away from your body, rather than clinging, which also keeps you cooler. 

Perfect for our hot summers and warm winter days.

Linen fabric is highly absorbent and will quickly remove perspiration from the skin. Not only does linen absorb moisture, it quickly releases it back into the air. Due to its molecular structure linen cloth can absorb as much as 1/5 of its weight before it feels damp or wet.


Many people suffer from allergies and various skin conditions and they’ve probably come to notice that certain types of fabrics often agitate their symptoms.

That is because many other fabrics allow moisture to build up, which is then the perfect ecosystem for bacteria and microbes to breed. YUK.

With Linen, due to it's breathability and moisture-wicking properties, it helps you from the nasties mentioned above.

Tailored Fit

Our shirts are produced with a slightly larger cut through the chest and tailored through the waist to suit our fitness fanatic bodies in Australia, without being baggy leaving you looking great for your next date night or your Saturday arvo/night with the boys.